The world’s largest video sharing platform, YouTube, just 20.
In February 2005, three former Paple employees – Chad Hurley, Steve Chen and Jaw’s Karim were started as a minor experiment as rudely, since then the media, culture and entertainment have been re -shaped since then.
The first upload on YouTube was a granular, Karim’s 19-second clip at the San Diego Zoo-maybe it would be a sign of the media veteran company. At that time, the effect of YouTube on the media scenario was so low that it was not mentioned in the coverage of the Guardian of the TV’s digital revolution at the Edinburgh TV Festival.
editor’s Note:
Guest writer Alex Conock is a partner at the said business school, Oxford University and Lecturer at St. Hughes College Oxford. He is also a professor of practice at the University of Exeter, and heads of the Department of Creative Business in National Film and Television School. He is a trustee in UNICEF UK Vice President and Halle Orchestra. This article is reinstated by negotiations under a creative Commons License.
Twenty years, this is a different story.
YouTube is a huge contestant for TV, an engagement animal uploads more new videos every five minutes because 2,400 hours BBC studios produce throughout a year. The 26-year-old YouTube star MRbest earned US $ 85 million from the video in 2024, from the call of duty play-ableong to handing over 1,000 free cataract operations.
As a business, YouTube is now some $ 455 billion. This is a 275 bar of 275 times on the $ 1.65 billion Google paid for it in 2006. For the current YouTube price, Google can buy British Broadcaster ITV about 127 times today.
YouTube has the same gross revenue for streaming giant Netflix – but without financial inconvenience to make shows, because most of the materials are uploaded for free.
https://www.youtube.com/watch?v=jnqxac9ivrw
YouTube has a 2.7 billion monthly active users, or 40% of the entire global population outside China, where it is blocked. It is now one of the largest music streaming sites, and the other is the largest social network (for Facebook), as well as a payment broadcast channel for 100 million customers.
YouTube has created a video library of Babel, its detailed shelves have even rolled with baby shark dance, how to fix septic tanks, which will win a shooting war between Britain and France… and Quantum Physics.
The site has taken global Children’s programming at the point where Wired magazine reported that the future of this style is not really “not television.” But there are also flaws: it is described as a groove for disintegration by fact checkers.
So how did all this happen? Eight major innovations have helped YouTube achieve its success.
1. How to pay new creativity
Traditional broadcasting and print either uses the fixed cost of hiring an office filled with growers and authors, or using a risk-filled approach to the freelancers. Either way, the channel goes out of the pocket, and if the material fails to score with the audience, it loses the money.
YouTube removed with all that, completely flipped the risk profile for the manufacturer, and did not pay advance at all. This is not to go out of the club all night and to deal with late major talents on the set, not to mention other boring aspects of production such as insurance, cash flow or contract.
https://www.youtube.com/watch?v=7__r4fvj-ei
2. Media revenue model
YouTube innovated through an advertising income by dividing any earnings with the manufacturer. This encourages the creators to study the science of engagement, as it makes them more money. Mrbeast has just one team to optimize thumbnails for his video.
3. Advertisement
With the original company Google/Alphabet, and especially with the introduction of YouTube analytics and other technologies, the site adrenal programtic video advertisement, where advertising location around a particular viewer is a real -time the highest buyer digitally auctioned.
This means that when you land on a high-trading beeonse video and see a pre-rol advertisement for grammar, the advertiser liked the form of algorithmically your profile, so she spoke money to show you the advertisement. When that system works, it is ultra efficient, the main reason that the broad, demographic-based broadcast TV advertisement market is so challenged.
4. Which makes materials
About 50 million people now think that they are professional creators, many of them are on YouTube. Influencers have used the site to manufacture businesses without arbitration from the inheritance media (usually white and male) authorities.
This is a major step towards its best, democratization and globalization of material production. Both Brazil and Kenya have Vishal, called YouTube manufacturers economies, giving global distribution to diverse voices, which will actually become indifferent in the 20th -century media ecology.
https://www.youtube.com/watch?v=nj-hdqma3ua
5. The way we tell stories
Traditional TV advertisements and films begin slowly and produce at an climax. Not YouTube video – and more, youtube shorts – which prefer a large emotional hit in the first few seconds for engagement, and regularly hits to keep forward people.
Leaked interior notes of Mrbeast describe how to increase sequential growth, which means proceeding to more elaborate or extreme details as a video: “We will use an example of a three -minute strategy, is crazy progress,” he says, reflecting his deep homework. “I spent five years of my life to study virality on YouTube.”
6. Copyright
Back in 2015, if someone steals your intellectual property – says, the old episodes of Mr. Bean – and re -develop it on their own channel, you will call a media lawyer and the lawsuit. Now there is a better option – material ID – to take money instead. Through demonetisation of digital rights, owners Elgorithm can discover their content and claim advertising revenue, a new income stream for producers.
https://www.youtube.com/watch?v=CT2_P2DZBR00
7. Video technology
Most technological innovations in video production have found their way to mainstream through YouTube, such as 360-degree, 4K, VR and other technical symmetry. And now YouTube has started integrating AI generated in its program-producing suite for creators, with tight integration of Google’s Veo tools.
According to CEO Neil Mohan, “billions of people around the world access AI”, they will offer. This is another competitive threat to traditional producers, as bedroom creators can now create their own visual impact-fan-story episodes of star wars.
https://www.youtube.com/watch?v=-OKRC6H2H5K
8. news
YouTube became a rabbit hole of disintegration, misinformation and conspiracy through a reinforcement-teaching algorithm, which prefer visual time but not editorial accuracy. Fans of Covid conspiracy got to watch the video “5G Health Risk” or “Chemtrail”, as the algorithm knew that they could also like them.
How can large, heritage media brands react? Easy. Meeting the audience, where there are audiences, and putting their content on YouTube.
BBC has 14.7 million YouTube customers. ITV is exploiting its list to insert the old episodes of Thunderbirds there. Meanwhile, by February 2025, Channel 4 also announced success in reaching the young audience through YouTube. Full episode scene “was up to 169% year-on-year, crossing 110 million organic ideas in the UK”.
