Global printing and imaging supply industry is not just a market – this is a battlefield …
A cruel, unforgivable game of Thrones Where betrayal, manipulation and survival only define rules.
Famous writer George RR Martin (painted) published his epic fantasy series A song of snow and fire In 1996. Customized at groundbreaking TV show game of ThronesIt is one of the most prestigious and impressive series ever.
This is imagination. And yet, Martin could have been very well inspired by the printer and imaging supply industry. Because this is not imagination.
Here, the oceans move red with the blood of thousands of businesses – cruel pricing wars cassuality. The lies are whispering in the backroom, plotted in the boardroom, as the contestants made their way to claim the ficker of the last users shrinking state.
Sound familiar? Stars, Lanists, and Targairens are shy on the conspiracy that they face every day.
I start with the ban of Ninstar in the USA. Human rights? A great-sounding excuse. But let’s say it is what it is: a calculated murder.
A rival king hiding behind the US government has served as a system to eliminate a threat. The ninestar king was very strong, very fast growing – the state of printers, chips and supply was a direct challenge. National Security? The truth is heavy in court documents. What are they hiding? And US aftermarket? Many people please the ban, fasten their celebration in fake morality.
“We care about the terrible slave labor,” they cry – while ignoring the bad abuses in other parts of the world where the cartridge is being rebuilt under the duras.
Then, STMC is, a global standard is once designed to protect quality and test methods. Today, it has been converted into a weapon of manipulation. It is considered highly considered that the founders of STMC would turn into their graves if they knew that the equipment they developed to strengthen the industry are being armed to separate them later.
Meanwhile, chip war on anger. Printer OEM shout that aftermarket chips are a “security risk” – when customers are secretly carried forward to lock the secret firmware updates to lock out of options. They call it “protection”, but it is another series of control around the consumer’s neck.
And then there is another loud voice against ATERA, Chinese -made cartridges, this time in Europe. Their recent field testing – sampling of 50 units – laughable. Their conclusions do not add, but their stories do: Chinese suppliers irony that the irony is that the products that sell their members of Atira.
In China, a different game is being played. Thousands of workers have been replaced by a once-filled factories. AI and robotics now dominate production, push innovation to new heights.
In fact, these factories are not guilty of human rights violations, but they leave the robots working day by day. They create better cartridges than ever.
But what is the result? Oversuply.
Millions of high quality cartridges are being dumped in global markets for ridiculous low prices, which promotes the price wars that leave small players dead in water. This is not just a competition that is dying. Remanufacturing industry is in ruins. Once, there were 7,000 renewers in the USA alone. A decade ago, the number fell to 700. Today? It remains less than 100. Consolidation, merger, acquisition – this is the natural order of things in a mature industry.
But let’s not a child yourself: this is war. And only people with dragons – whether in China, Europe, or the United States – survived.
But the truth here is that no one wants to face. The real danger is not from OEMs, Chinese factories, or even value wars. Night king Beyond the wall, Kargs lead an army of millions, who have completely given up printing. The last users have changed. They do not print as they used to do.
On them Night watch– Researchers, market analysts and commentators are cautious vigilance WallAlarm is feeling.
They warn us that the end users are leaving old habits, and printing is no longer what was once. But are we listening?
While we fight for a shrinking piece in the middle, Winter is coming-And it does not care who sits on an iron throne. Customization or die. We face this election.
This industry wants itself, can plan, and sabotage, but only those who embrace change will survive the long winter.
Winter is coming. Are you ready?
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