It was appropriate that the acquisition of AI Tech Company Metafijic generated by Brahma AI Arm of DNEG group was announced on Tuesday, which was held in Palm Springs this week – as a large part of the annual HPA Tech Retreat – which was held this week – AI was largely dedicated to this. The deal underlined several approximate trends including convergence.
I2A2 president and CEO Renard Jenkins predicted, “Convergence is one of the main things we will see in 2025.” “It can be good and bad, because if your favorite device is bought by someone who probably intends to wrap it or they do not fully understand its value, then suddenly you got to learn something new. Is it to change your workflow, where things are going to go.
More than diversity
Metafijic has already left an impression in VFX space – especially its toolset was used for Tom Hax and Robin Right in Robert Zemecis’ Hier ” – an application that last week in his emerging technology category Won the Visual Effects Society Award.
According to the DNEG group, the metaphysical deal is about creating equipment for a series of industries, but VFX is clearly an important part, especially the DNEG group includes the VFX legend Dneg, whose job is “DUNE: Part Two “But currently nominated for one. Oscar. In HPA, Jenkins reported that in the AI media and entertainment location, “The most affected fields are visible effects and sound right now.”
During another session, VFX Weets Barbara Ford Grant and Daniel Kreer discussed that they learned to make a personal project, titled “Undeavat,” using various AI devices. Ford Grant described the “recurrence cycle”, where we were layered in separate AI devices throughout the process. And so we were like growth, preproduction, production and posts. ”The AI tool was from the runway to the midzorney.
A VFX supervisor of Sony Pictures Imageworks learned some lessons. “We actually need a lot of control in visual effects,” he said, cited areas such as facial animation, lip syncing and compositing. “I’m really looking for these devices that help artists enable and help us, you know, work a little faster, a little better.”
Speaking more widely about filmmaking, director David Slade (“30 -day night,” “The Twilight Saga: Eclips”) said, “This is not AI that makes the film. This is with the idea and structure Human is. “He said that all his former experiences have been useful in his AI-Elid work,” not because I want to make copies of other films in a different way, but just because the form remains It is a cinematic language that we have for a hundred or so many years.
Slade also believes that AI will be a factor in launching new channels, and these “new ways to distribute are going to allow strange or odd films … which is not necessarily not for everyone, But it will be possible.
Filmmakers representing some new studios capable of AI also shared perspectives. Filmmaker Dave Clarke, who is co-founder and chief creative officer in Vaada, described the development of Promise’s Museum’s Museum Software and Workflow Layer. He said, “This is going to be able to move at the speed of AI,” he said, “We want to build a creative production pipeline that always allows us, moves continuously and further as technology Growing up. Because I believe the technology will continue to develop, at least for the rest of my career. Was done with investment.
SHY Kids Walter Woodman with Sora “Air Head” short -back team warned, “I think when people talk about AI, they talk about fast and cheap Are you a terrible way of thinking about things that I think was impossible to think about things.
“What we are trying to become is a pixar. The thing we are trying to compete with is Disney. And I think what I like the most about AI is that it’s promise that we can actually compete with them, “he announced,” we are looking for our steve jobs Are. ,
In addition, sometimes protesters, ideas were also presented during the retreat, including the presentations of the Haso Base – AI Tech Developer Stability AI Chief Technology Officer, whose board members included James Cameron – and Society of Motion Picture And television engineers include Chairman and. Deluxe Vice President Richard Welsh.
Among these conversations, Hollywood jobs remain an important concern, running 2023 double labor strikes. But Jenkins says that his research from the World Economic Forum suggests that the owner of the business (although is not specific to filmmaking) “but will re -prepared his existing employees or dismiss his existing employees. ” He said in detail, “This means that if someone is telling you that the AI is going to change the worker, then the AI is going to change the artist, to change, change, change, change that person a lot I will mislead. How these devices and these systems should be used, and how they can be the most effective.
“Upskling is the way forward,” he said, suggesting education and urging, “Those of you who are worried about where our industry is going, is worried about it, do not wait.”
Diversified
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