One of the social media graphics is included in the “Wild to Mild” flu vaccination campaign that is run by the disease control and prevention centers.
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Disease Control and Prevention Center is preventing a successful flu vaccination campaign, in which images of wild animals, such as a lion, with cute counterparts, like a kitten Can help.
The news was shared with the employees during a meeting on Wednesday, according to two CDC employees, who spoke on the condition of anonymity with the NPR as they were not authorized to speak publicly, and by NPR A recording reviewed.
During the meeting, the leadership of the National Center for Vaccination and respiratory diseases told the CDC staff that the Health and Human Services Department had reviewed the campaign and advised that it would not be released.
This step was Robert F. Kennedy Junior is the first full week on the job as Head of HHS.
The “Wild to Mild” flu vaccination campaign demanded people to encourage people to obtain flu vaccine. In particular, the purpose of the campaign is to state that flu vaccination may reduce symptoms and is likely to be severely ill, even if it does not prevent someone from catching the flu.
The decision of the Trump administration to draw the campaign comes in the middle of a cruel flu season which is still fierce. More than 50,000 patients were admitted to hospitals for influenza during the week ended on 8 February, the highest level in 15 years.
According to the current CDC staff member, according to the current CDC staff member who spoke to NPR, the media paid for the advertising campaign ended on Wednesday. The website for the “Wild to Mild” vaccination campaign is already offline.
CDC and HHS were not immediately refunded for remarks.
According to CDC webpage, describing the launch of the campaign in 2023, this campaign “demanded to reset public expectations about what a flu vaccine can be done in this incident, what a flu vaccine can be done in this incident. of.
Arin Burns, Associate Director of Communications at CDC’s Influenza Division, told the trade website Fiares Pharma in October 2024, “We found that it was very successful – people understood the message, (and) were swept away by message.”
The webpage of CDC’s launch stated that this campaign was a reaction to the fall of flu vaccination since the onset of Covid -19 epidemic and target groups, “especially pregnant women and children.”
Marla Dalton, Executive Director of National Foundation for Infectious Diseases, told Marla Dalton, executive director of infectious diseases, “CDC campaign is a creative and effective way, which is a very important about ‘partially protection’ vs. ‘full prevention’ Public health expresses the message. ” Email.
While it was primarily digital, the campaign also found a house in public transit on a decline. “Wild to Mild” branding was wrapped around trains in four major cities, and ADS was painted at mass transit stations. According to a CDC presentation in November, those advertisements reached over 30 million riders and generated 30 million digital impressions by the end of October last year.
It is not clear how much time was left in the campaign, but it would have gone through the end of this flu season and the material would have stopped on the agency’s website, one of the CDC employees told NPR.
Do you want to share about the changes going on in federal health agencies? Reach through encrypted communications: Will Stone @wstonereports.95
