Salt Lake City – Ksl.com launched a survey on the trust in the media in January to understand how to consume Utan News. The readers shared their news habits, stage preferences and the perceptions of the media trust.
Around 8,000 respondents participated, providing a detailed look at the news consumption pattern of the audience of KSL.com. While not a scientific study, reactions provide valuable insight on how to engage with news in a developed media scenario.
Stay
How many times do you consume news?
The survey found that most respondents (64.4%) consume news several times a day, with 28% check on daily current events. This suggests high level of engagement and a strong desire to be informed among the audience of Ksl.com.
News
On the scale of 1-5, “news is not important” with 1 meaning and 5 meaning “I am a fond news consumer,” What type of news consumers are you?
The survey reveals a highly engaged readers, with most respondents identified, who identify AVID or very active news consumers. Some respondents indicated a lack of interest in news, highlighting the importance of current events to this audience.
How do Youn get their news
Which platform is the main method in which you reach news and information?
When it comes to accessing the news, an important majority of respondents prefers to go directly to a news website or mobile app, while only 17.9% depends primarily on social media platforms. This level of consumption of social media news is much lower than the national data reported by the Pew Research Center, which suggests that 54% use social media to reach US news. This discrepancy can be attributed to our respondents who have self-selected from our news website, as well as the sample of our survey along with this fact, a demographic that direct access to digital news sources on social media Is in favor.
Role of social media in news
Which, if any, have you used for news in the last week?
Crossing any social media platforms, local and national news websites and app are the most commonly used sources for news. This trend corresponds to the national data of the Pew Research Center, which shows that apps and websites exclude social media platforms for news consumption. While Facebook and YouTube are the most widely used social media sources for news at the national level, our local survey specifically found that youtube was the major social platform for news, 33.8% of respondents have given it in the last week. Was used. YouTube’s popularity can reflect a growing preference for video-based news, offering intensive analysis and on-demand, making it an attractive attractive option for traditional written news formats.
Trust in news sources
Which of these information sources trust you?
The survey also detected the level of location of trust respondents in various news sources. Small news outlets were identified as the most trusted, with 51.2% of respondents expressed confidence in them. Small news outlets and blogs were trusted by 26% of the respondents, while politicians and political activists got confidence in 25.7%. In particular, 12.7% of the respondents indicated that they do not rely on any news source.
Factors affecting news outlet selection
Which of the following is important for you when it comes to deciding which news outlets are to turn for news? Select whatever applies.
Responding were asked to identify factors that affect their choice of news outlets. Lack of prejudice and fairness emerged as the most important factor for 88% of respondents. Transparency and openness were also given immense importance, in which 83.7% of respondents emphasized their importance. Other major factors included high journalism standard (71.1%) and history and track record (62.1%) of a news outlet.
Demographic
The survey respondents were mainly between men (66.3%) and 35 and 54 years of age. This demographic information provides reference to understand the survey results.
Techauve
The KSL.com survey provides valuable insight into its audience news consumption. Results expose a strong priority to reach the news directly through websites and apps with high value placed on trust, fairness and lack of prejudice. Important part of respondents who identify AVD news consumers, easily available for this demographic and high quality news materials.
These findings have implications for KSL.com and other news organizations. These insight helps to guide Ksl.com’s approach to give news. Based on these findings, we aim to further find out how our viewers connect with news in various platforms. We welcome the additional response – how do you consume news? Tell us in the comments.
The main takeaairs for this article were born with the help of large language models and was reviewed by our editorial team. The article, self, is completely human-written.
