New Delhi: Punjab National Bank (PNB), the country’s second largest public sector lender, is ready to focus on it Customer service Also retail, agriculture and Msme borrowingsWhile targeting Corporate loan It gives high returns, the bank’s new MD and CEO Ashok Chandra told TOI.
Chandra, who took over in the masses, is working with his team, is required to receive at least 50 such reviews with each staff member to deploy the QR code-based response system for all customer-supporting employees. “Customer service is an area where we should move and so it will be our top priority. Customer response will be part of the annual assessment of each employee,” he said.
The HR department is working on the module that is expected to roll out from May. Already, Canara Bank, where Chandra was the executive director, has provided the facility. Chandra said that better customer improves service deposits, as it pitchs PNB to be primary bank for most retail customers, some of which may have several accounts.
In addition, increasing the share of current accounts and saving accounts (CASA) balance in the bank’s total deposit base will be an emphasis, given that its share has fallen to about 38% at the end of Dec compared to 42.5% in December 2023.
While Chandra has intended to pursue the engagement with the top 100 companies to ensure that PNB can meet its needs, it is also going to be selective when it comes to lending.
“Low yield advances do not generate good income. We are the second largest bank, but are in fifth position in terms of operating benefits. Therefore, we need to take great care of opportunities in the system and pricing is an important criteria for corporate loans.”
The new PNB chief has also pushed his colleagues from the head office to the field, whether promoted to lend or increase recovery. “Slipage is under control, but we can improve recovery (of poor debt),” he said, a time loan settlement is being followed.
