Marriott International has reported a strong year of development in 2024 for its Greater China region, signed 161 deals, equal to about 31,000 rooms, which marks average of at least three projects per week .
Closing 2025, the company has also announced a new agreement with the Shlate Investment and Management Group, which is manipulating the expected returns of the hotel brand -designed hotel brand for the mainland China.
Luxury segment within Greater China has seen a 73% increase in the room signature for Marriott compared to 2023.
Notable signals include Hangzo, Sanya, Shanghai, Shenzhen, Xiamen and Venzhou. These signs are scheduled to increase the luxury offerings of the mariot in major destinations throughout the region.
Marriott premium brands have also experienced significant growth, over 30 agreements have been signed last year, increased by 2023 to 88%. These deals are expected to introduce Marriott in seven new destinations.
The company concluded with 151 in 285 open premium brand properties and pipeline last year. Sheraton Hotels and Resorts, Westin Hotels and Resorts, Marriott Hotel, and Le Meridian Hotel and Resorts are among the brands that have been notable signature and are ready to expand their footprints in Greater China.
In early 2024, Marriott entered a long -term cooperation agreement with the Delonix Group to expand the tribute portfolio brand in the mainland China. By the end of last year, eight deals were signed, with two assets already open and had the capacity for 100 properties to join the brand in the future.
The select brands of the mariot are a driving force in 2024 for a signature of more than 75% in Greater China, with an increase of 60% in signed deals compared to 2023.
Sheraton and Fairfield have four points by Marriott, who have achieved new deals, which offer their design philosophy to prominent places. The AC hotel by Marriott is also ready to expand, its signature offers modern design and accurate hotel experience.
The company’s pace in conversions has also been strong, in which the owners and franchisees have shown interest in the variety of marriat brand portfolio.
Some inauguration of last year includes St. Razis Shanghai and Mercury Garden Shenzen Nanshan on Bund, both tribute portfolio hotels; Shanghai Marriott Hotel Yangpu Rivaraside and Moxi Chongking.
Yibing Mao, president of Marriott International Greater China, said: “2024 Greater was a historic year for Marriott International in China.
“We intensified development with a record number of signatures, celebrated 50 years in the region, strategic cooperation forged and expanded to new markets. This strong speed is a will for our ‘3+2+1’ development strategy depends on three paths to win, the best brands and experiences, the most loyal members, and more locations, which are fully market Aligns with the needs.
