Food and fashion might not usually go hand in hand, unless you’re wearing your lunch by accident but thanks to AI, that combo has taken a wild and surprisingly stylish turn. From pasta that dances to sushi that crawls, AI-generated food content has been doing the rounds on social media for a while. But the latest viral reel to grab eyeballs? It’s turning Indian street food into full-blown fashion statements.
Posted by the Instagram page @hoohoocreations80, the reel poses a delightful question: “What if the food we love wasn’t just meant to be eaten, but worn, carried, and lived with?” And honestly, the AI answers in the most unexpected (and hilarious) ways.
The video opens with a true desi moment, a woman wearing a dosa saree. Yes, you read that right. The crispy golden folds of a dosa are draped like a pallu over her shoulder and around her waist, giving major saree goals with a foodie twist. And it doesn’t stop there.
Next up is a tiny ice cream scoop handbag, think pastel scoops of vanilla, strawberry, mango and more, all bundled up into a bubble-textured purse that’s oddly adorable. Then comes a man in what may be the most controversial outfit of the video: an idli shirt. It’s puffy, soft, and made entirely out of everyone’s favourite breakfast staple. Some viewers called it “terrifying.” Others found it oddly… charming?
But wait, it gets better (or weirder). A woman strolls in wearing a popcorn dupatta that looks like a buttery, cosy wrap made from strung-together kernels. It’s giving movie-night meets runway realness.
Then come the watches, because why not accessorise with snacks too? The pani puri watch has a moving dial floating on a pool of pani, with a rim that looks like it’s made of actual puris. Meanwhile, the gulab jamun watch features a giant syrupy sweet as its dial – soft, round, and syrup-dripping in style. Definitely not waterproof, we imagine!
Other standout accessories? A jalebi hair clip (the twirls are perfect for a barrette), a potato chip earring, and a final jaw-dropper: a sandwich suitcase, complete with lettuce, tomato, and cheese layers stacked into a briefcase you’d want to bite before boarding your flight.
Naturally, the internet had thoughts. The comments section is filled with a mix of amusement, admiration and slight concern. Here’s what people are saying:
“Pani puri watch is fabulous.”
“Golgappa watch is epic.”
“I like gulab jamun watch.”
“I want that ice cream bag.”
“Except idli shirt and popcorn dupatta, everything else looks nice.”
“That idli shirt actually scared me, I don’t know why.”
“Super creative, but trust me, someone will actually make this real.”
“The designers are watching.”
“Ice cream bag and ghee dosa saree are super.”
“What people expect me to be like when they say, ‘You don’t look like a South Indian.’”
“When you’re super hungry and all you can see is food everywhere.”
With over 48 million views and counting, the reel has officially taken foodie fashion to viral status. Whether you’re loving the creativity or slightly haunted by the idli couture, there’s no denying that AI has opened the door to a whole new world where fashion isn’t just about fabric, it’s about flavour.
Now the only question left is… would you wear it?
