Openai has launched a new update for chatgpt that integrates shopping features in the widely used AI tools, allowing users to get product suggestions, look at prices and reviews and link directly to online store, BBC News Informed
The initiative is ready to challenge major market players such as Google and Amazon, both have enough bets in e-commerce and product Discovery Arenas.
According to Openai, the new tool is designed to “find, compare and buy the products faster,” and all recommendations will be generated independently, not through payment promotion.
This approach ranks not only as AI auxiliary, but also as a new type of product search platform. The rollout of this feature is expected to reach all users within a few days.
This shopping update is part of a large overhaul of the discovery of Chatgpt, which has seen explosive growth. Openai said the search equipment is now handling more than one billion weekly questions.
In addition to shopping, the company launched the features such as live sports score updates and rich quotes for more accurate reactions.
While Google still holds the lion part of the global discovery traffic, Openai’s consistent innovation in integrating AI into daily tasks suggests a shifting landscape.
It also puts pressure on contestants such as Amazon, which has also introduced its AI-managed shopping assistant and other generative AI platforms such as perplexity.
In addition to shopping for Chatgpt, it underlines how generative AI is rapidly being embedded in commerce, search and digital media, potentially defines it again how people interact with the Internet.
It also confirms the long-term target of converting the long-term target of openiAI into an all-in-one assistant that is capable of handling a wide range of everyday needs.
