New Delhi, Delhi, India – Business Wire India
Centrum, a reliable name in comprehensive multivitamin support, today announced the expansion of its product portfolio with the launch of a new entry centrum recharge in the competitive energy drink mixed category. This innovative product is designed to enable consumers to replenish the essential vitamins and minerals lost during daily activities, which provide support for energy, immunity and hydration.
https://www.youtube.com/watch?v=4QQNadjxidq
While many electrolyte talk about losses, the fact that our body also loses vitamins and minerals everyday that makes us feel tired. Many products help restore electrolytes, but the need to recur vitamins and minerals is equally important, and for this B vitamins, vitamins C, magnesium and zinc such as vitamins and minerals play a very important role. This is the place where the centrum recharge comes in the game, prepared with 13 essential vitamins and minerals, including B vitamins, vitamins C, magnesium and zinc, supporting all energy levels, supporting and maintaining hydrations. The Centrum Rechorge contains 2x more vitamins and minerals than polygamous energy drink drinks additives and mixers, and does not contain any couple sugars, making it a nutritious option for consumers.
The product is packed in individual pouches, which is perfect for consumption on-the-go. New launch, Mr. Atish Negi, Category Lead – Vitamin and Mineral Supplines, Halan ISC sharing insight on ISC, said, “We are excited to add centrum recharges to our Centrum India portfolio. We believe that we believe that there is a significant requirement for a nutritious solution for centrum recharge energy and hydration. Energy provides nutrients required to support immunity and hydration, usually present in many competitive products.
To enhance the launch, Sentrum has developed a broad multimedia campaign characterized by Bollywood actress and brand ambassador, Anushka Sharma. Campaign films include relative landscapes, where individuals experience energy dips during their daily routine, and how the centrum recharge helps them to fill their energy levels and continue to do more. The campaign revolves around the fact that “our body loses vitamins and minerals everyday that makes us feel tired. Now win it back with centrum recharge!” The central recharge is a convenient solution packed with 13 vitamins and minerals to support energy, immunity and hydration.
Anushka Sharma commented, “I am happy to be a part of the Central Family and Represent the Centrum Recharge. As a person leads an active lifestyle, I understand the importance of maintaining energy levels and re -filling the essential nutrients. The Centrum recharge helps individuals to demand a nutritious manner.”
This campaign will include various types of platforms and channels including digital, offline, activation, sports and fitness activation, etc. The central recharge will be available in Orange Flavor, priced at Rs. 10 per pouch (5G), nearby pharmacies, grocery stores, supermarkets and e-commerce platforms across India.
About Helone India
Helone is a major rapidly growing consumer healthcare company in India, a clear purpose for providing better everyday health with humanity. Currently, Helone India is working in oral care, digestive health, pain management and respiratory, and iconic brands with vitamin mineral supplements such as Centrum, Ostocailsium Sensodine, NO, Iodex, Crocin, Otrevin, Parodontex and Polids.
