Celsius Energy drinks in a store in Crocket, California on March 11, 2024.
David Paul Morris | Bloomberg | Getty images
Celsius holdings The shares jumped into the Multimultha High on Monday after highlighting the strong position of the energy drink manufacturer with female shopkeepers.
The stock climbed about 6% in the session. The stock hit level has not been seen from early September during Trading Day and is now more than 35% in 2025.
Celsius, 1-Year
The Truist analyst Bill Chappell upgrade the stock to buy the stock from hold and increased its price target from $ 10 to $ 45. Chappell’s new goal implies that the stock may increase by more than 33% where it ended last week.
With its upgrade, with majority procurement-equivalent ratings on Chapel Wall Street, joined according to LSEG.
Chappell said that his upgrade Celsius’s Alni Nu came behind the plan to buy the brand, which was declared last month, which was $ 1.65 billion in cash and stock. He hopes that the deal will help investors to see previous challenges in 2024 and early 2025.
Celsius sales are about 6% less in the last few months. A factor has been that the sale of Alai Nu Celsius has been “cannibal”, but once it is the owner of the Celsius brand it will become a non -tabh, he said.
According to Nielsen, both brands have a 16% joint market share in the US Energy Drink category. However, Chapel said that the two are “highly indexed” for women and make about half a part given this gender.
The market “Alani Nu is beginning to focus on the long -term benefits of acquisitions, which in our opinion provides a very strong position to the company (US) Energy Drink category women in the section of women’s section,” Chapel said, adding Celsius can cause this section of the market “corner”.
While women are estimated to be reduced by 30% of the category sales, it is an increasing part, Chapel said. They hope that the men’s section will either be flat or declined, while women produce at least 110% of the category growth in the future.
Too, Demon And the Red Bull is likely to remain a preacher, which has cautioned the Energy Drink category this year. However, he said that in these efforts it would be less dominated by women shopkeepers that the brand has been “designed to focus on male consumers” for more than two decades.
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