Digital Health Editor, BBC News

Advertisements of six companies selling butt lifts (BBLS) of Liquid Brazil have been banned to reduce risks in Britain and exploit women’s insecurity around the body image.
The Advertising Standards Authority (ASA) states that they all appeared on Facebook or Instagram and used time-limited deals to “irresponsible pressure” in booking.
An advertisement, for example, tried to woo customers with “exclusive opportunity” to get “the right peach look”.
Liquid BBL involves injecting the filler in the buttocks to lift them and looks big or round them.
ASA states that due to risks in risks, cosmetic surgery should be depicted as a decision, which requires time and idea, rather than urge them to book quickly and grab a deal.
Clinic should be socially responsible and procedures should not be trivial or play on consumers’ insecurity.
An advertisement said: “With our safe and effective body filler remedies they always get curve and shape.
Another claimed a 0% infection rate in his sterile clinic with minimal pain.
ASA says that liquid BBL will take the patient to some level of risk such as infection.
It says: “Viping should not suggest that happiness or goodness depends on the size or physical appearance of a particular body.”
Advertisement Watchdog says that it is using AI to constantly find for online advertisements that can break the rules.
Three of the clinics – beautyzenics, bomb dolls do not respond to beauty and ccskinlondondondubai -id ASA’s inquiry.
The rejuvenation clinic stated that it has reviewed the ASA guidance and will remove the time-limiting offers in advertisements and the state’s references that surgery is performed by a medical professional with ultrasound, to reduce risks and increase safety.
EME aesthetics stated that all its customers are given full advice and there is no compulsion to book any procedure, and therefore assumes that its AD has not put pressure on consumers or instilled the risks of cosmetic processes.
Dr. Dukeu said that it would ensure that it follows ASA’s rules and guidance, that the objective of offering time-limited Black Friday was to provide consumers an opportunity to reach the services of the company at a discounted rate, and it always encourages consumers to make informed decisions without pressure.
Liquid BBL Facts
- Plastic surgeons say that liquid BBL may take significant risk and require specialist skills and training to perform.
- The UK industry has not been regulated – beauty clinics provide them
- Large amounts of filler can be injected with potentially serious side effects, such as blood clots and sepsis
- The recent death of Mam-off-Five Alice Web has highlighted security concerns around BBLS