A hot potato: It is difficult to believe, new graphics cards of Nvidia and AMD are becoming more expensive. Asus is the latest third-party manufacturer to increase the prices of its RTX 5090 and RX 9070 models, the former card starts at $ 2,759 and later at $ 719.
The current graphics card was positioned during the epidemic-inspired chip crisis a few years ago. Buying a new GPU is almost impossible without resorting to eBay, and the prices of retailers make fun of MSRPS.
For example, Asus has recently increased the price of its GeForce RTX 5090 Astral OC. It was already $ 3,079 in early February. Now, this is an increase of $ 3,359, $ 280. Nvidia’s MSRP for RTX 5090, remember, $ 1,999. And while such high-end cards are more expensive, Astral OC was more expensive supposed To be $ 2,800.
Even the low premium models are shocking to the product stack – getting more expensive. The Tuf OC card is $ 3,000, and even the non-overclock version of the card is $ 2,759, when ASUS has recently raised the price of $ 250.
See also: GPU pricing update Q1 2025 – Fake MSRPS?
This is not just team green card, either. Asus’s cheapest Radeon RX 9070 XT, which has $ 599 MSRP, is $ 719 (Prime XT OC model). If you want the Tuff XT OC version, be ready to pay $ 800.
Asus’s cheapest RX 9070, which has $ 549 MSRP, is $ 659, while the Tuf OC model is $ 710.
An important video of our founder/CEO on RTX 5090 pricing. pic.twitter.com/6Gevyfkd9k
– Powergpu (@PowerGPU) March 13, 2025
This is not only being forced to bear consumers to bear higher prices and virtually there is no availability. Last week, CEO Jesz Martinez, Custom PC Builder Powerguupu, said that after the launch of the flagship, his company took two to three weeks to get the first batch of RTX 5090 cards.
Martinez said that PowerGPU is being offered RTX 5090 anywhere between $ 3,050 and $ 3,100 for its system. And this is also not for high-end models such as Asas ROG Astral; This is the price of the mid-range model. He says that when some customers complain that they are being scored by PowerGPU, this system is the builder who is “being scalled, literally.”
What can be a glimpse of hope for gamers, AMD said a few days ago to restore RX 9070 and RX 9070 XT cards, and the consumers expect at prices, “priority number one”.
H/T: Videoids
