What happened? If you are going to promote something, make sure it lasts to the promises you made. For example, Apple is being sued on Apple Intelligence facilities and has since been delayed. Cupertino removed the advertisements for the advanced version of Siri, but they had already been running for several months.
The suit, filed in the US district court in San Jose on Wednesday, highlights advertisements for the iPhone 16, which promised a more individual Siri experience for the power of Apple Intelligence.
In the advertisement of the question, the last the last of you and the Game of Thrones actress Bella Ramsey demonstrated some capabilities of Advanced Siri. It all looks very impressive.
https://www.youtube.com/watch?v=iqt2ostcung
However, months after the advertisement running, Apple confirmed that the upgraded Siri would not reach 2026. The company never gave any reason for the delay.
Mess led the upheaval between Apple Execs, AI chief John Giannandrea was replaced by Mike Rockwell, Vice President in charge of Vision Products Group.
The suit claims that Apple’s advertisements expected that Apple Intelligence features would be available on the release of the iPhone 16. It adds that when Apple recently drawn advertisements from YouTube, it has failed to withdraw all the same false representations in the market starting in the summer of 2024.
Apple is accused of promoting an efficiency that was not present and continued to advertise the facilities, even then they knew that they would not arrive on time, with the aim of encouraging all people to buy a new Apple intelligence-capable iPhone.
The suit states, “Unlike the claims of the advancers of advanced AI capabilities, the products offered an importantly limited or completely absent version of Apple Intelligence, confusing consumers about its real utility and performance.”
“Even worse, the defendant promoted his products based on these overseas AI capabilities, to believe that they were buying a tool that were present with features that were not present or were presented physically incorrectly.”
It was recently reported that Robbie Walker, a senior director of Apple, spoke to the Siri team, admitting that the delay in major features had been both “ugly” and “embarrassing”, especially when he was shown before release.
The company, which files the Clarkson Law firm, has experience in the field. It had earlier sued the alleged misuse of individual and copyright data to train its AI system on Google, Openai and Microsoft. Tech veterans defeated the suit.