The world of car dealerships is changing rapidly as AI humanoid robots, once confined to factory floors, are now stepping into showrooms to greet customers, explain features and even pour coffee.
At the 2025 Shanghai Auto Show, Chinese automaker Chery showcased its latest advances, placing robots at the heart of the customer experience.
A humanoid robot designed to work in car dealerships. (AiMOGA OMODA Robot)
Intelligent sales consultant
Chery Automobile, a major Chinese carmaker, has introduced Mornine, a humanoid robot designed to work in car dealerships. Mornine is more than just a digital character.
She is a physical robot who can explain vehicle specifications, lead showroom tours, serve refreshments, and communicate in multiple languages. Chery’s Mornine is already working as an “Intelligent Sales Consultant” at a dealership in Kuala Lumpur, Malaysia, and the company plans to deliver 220 units to dealers worldwide this year. Mornine’s design combines advanced robotics with a friendly digital persona, aiming to connect with younger, tech-savvy customers.
A humanoid robot designed to work in car dealerships. (AiMOGA OMODA Robot)
CHINESE HUMANOID ROBOT WITH EAGLE EYE VISION AND POWERFUL AI
How Mornine works
Mornine is powered by Chery’s expertise in autonomous driving and artificial intelligence. The robot uses a multimodal sensing model to recognize gestures, voice commands, and environmental cues. Her hands are dexterous enough to serve drinks, and she can walk upright to guide customers around the showroom. Deepseek’s large language models give Mornine the ability to understand natural language and provide personalized answers, which makes interactions feel more natural and engaging.
WHAT HACKERS CAN LEARN ABOUT YOU FROM A DATA BROKER FILE
A humanoid robot designed to work in car dealerships. (AiMOGA OMODA Robot)
AI HUMANOID ROBOT LEARNS TO MIMIC HUMAN EMOTIONS AND BEHAVIOR
Beyond the showroom
Chery envisions Mornine moving beyond car sales. Thanks to her flexible design and advanced artificial intelligence, the robot could one day work in malls, cinemas, exhibitions, and even homes or eldercare facilities. The company sees Mornine as a step toward a future where artificial intelligence is always by your side, with robots acting as daily companions and assistants.
WORLD’S FIRST AI-POWERED INDUSTRIAL SUPER-HUMANOID ROBOT
A humanoid robot designed to work in car dealerships. (AiMOGA OMODA Robot)
HUMANOID ROBOT BREAKDANCES ITS WAY INTO HISTORY
Why automakers are betting on robots
Chery believes that humanoid robots will become as important as vehicles in the coming years. These robots offer a new way to engage customers, streamline operations, and showcase technological leadership. With features such as real-time language translation, fluid movement, and the ability to answer complex questions, robots like Mornine are poised to transform how we buy cars and interact with brands.
SUBSCRIBE TO KURT’S YOUTUBE CHANNEL FOR QUICK VIDEO TIPS ON HOW TO WORK ALL OF YOUR TECH DEVICES
A humanoid robot designed to work in car dealerships. (AiMOGA OMODA Robot)
CHINA LAUNCHES CENTER TO TRAIN 100-PLUS HUMANOID ROBOTS SIMULTANEOUSLY
Kurt’s key takeaways
Humanoid robots in car dealerships are no longer science fiction. With models such as Mornine and Iron, Chinese automakers are leading a new wave of customer service, blending advanced artificial intelligence and robotics with real-world applications. While some may find these robots a bit uncanny, their potential to revolutionize retail and daily life is clear. The future of car buying might just include a handshake or even a fist bump from a robot. If you are curious about how these robots compare to others like Tesla’s Optimus, or want to know more about their technology, there is much more to explore as this trend continues to evolve.
Would you feel comfortable buying your next car from a humanoid robot sales assistant instead of a human salesperson? Let us know by writing us at Cyberguy.com/Contact
For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter
Ask Kurt a question or let us know what stories you’d like us to cover.
Follow Kurt on his social channels:
Answers to the most-asked CyberGuy questions:
New from Kurt:
Copyright 2025 CyberGuy.com. All rights reserved.
Kurt “CyberGuy” Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on “FOX & Friends.” Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
