Trends are growing 4.4 times faster and they are falling 14 times faster, too. “All trends are not made equally”, Caroline Orange-Northa, Pinterest’s retail, says the UK directors. “Some of them will be fleeting, flash-in-the-pans craze. Other people will be more durable. But the trick is, how do you distinguish between the two? ,
The creative strategy of Orange-Numerous Pinterest was speaking with the lead, Karen Bloom 2025 Event in Drums (Watch the full video here). And he should know: Pinterest has become a powerhouse to predict trends that actually last, its 80% of its predictions are true (1), and in the last five years (2), in the last five years (2) Got stuck. So what is the prediction of its Pinterest for 2025, and this year how can marketers use them to look around the corners?
From fishermen to Goddesses … some trends shaping 2025
- Nesting parties: It is about the “fourth quarter” in this trend to support the new parents (3). Brands ranging from auto to fashion can tap in this moment by providing practical and aesthetic solutions.
- peak travel: Orange-tightly predicts: “The city is completely at its peak. Imagine Crisp Mountain Air, and Treatop Views, whether you are jetting in ski slopes or local rural areas. “Travel brands can pive towards promoting the experiences of—-up-to-half.
- Fisherman beauty: General Z and General X will embrace the pre-back maritime attitude, to the cable weaving and lumps on everything.
- Devi Complex: Gold pronunciation, magnificent self-care, and return of divine femininity are part of this movement that is not only about aesthetics, but also determining a strong mentality.
- Pickle is fine: Orange-North says, “Pickle is new olives.” Expect to look at them from cocktail to cake at unexpected places.
Control on new insight-operated creative playground
The message for the distress to take advantage of the Pinterest predictions was to focus on three major areas: trend selection, campaign strategy and exclusive ownership. And for those who correct it, “magic is to be done”.
1. Choose the right trend: What does your brand feel exciting? Some trends will feel spatial and completely aligned with your existing campaigns. Others can challenge you that you should find out of the box by searching for adjacent and unexpected connections, advising the Bloom. Identify the trend that seems right for your business, objectives and media plans.
2. When it comes to the strategy of the campaign, think beyond the pin: Use trends as a creative springboard. Whether he is creating a tendency to the star of a campaign, making the entire story, design or producing concepts around it, or using it subtle in color schemes and scenes. Although the trend is used to add spin to creative, integration is important.
3. Bend in major life moments: Increase the impact of a trend by adding a relevant seasonal opportunity or a moment of consumer scheme. Bloom says, “If people are planning moments on Pinterest, the trends are the things they are searching within the moments,” Bloom says. Make sure that you are showing at the right time, as soon as possible to attract the attention of these consumers who are primid to be affected.
4. Own tendency: Brands can sponsor a trend and make it a master of their own within their category on Pinterest. This unlock benefits such as the exclusive use of Pinterest predicts trend badges and co-marketing opportunities. The badge is seen as a seal of approval, which helps to improve the trust growing CVR and CPA (4). For example, Malibu sponsored the ‘Fringe with Benefits’ fashion trends from the 2023 report, targeting General Z Audience, which ran the 2.3 x action intentions (4) in 18–24-year-old children.
Watch the video for more information about how to exploit the hottest trends of this year. And predict Pinterest 2025 to find it to build a long lasting trend cycle for your brand.
(1) Pinterest internal data; Global discovery, rescued pins and product pin outbound click; July 2018 – June 2024
(2) Sainoi social analytics, commissioned by quantitative and qualitative research Pinterest; US, UK, and DE, Monthly Pinterest User A18-42, March 2024; Actually search period – January 2018 -March 2024
, Please note that the advertising guidelines of Pinterest prohibit targeting any viewer based on religious beliefs or sensitive health or medical conditions, including medical conditions, symptoms, or reproductive or pregnancy related treatment. For more information, please see our advertising guidelines.
N = 30, conversion based on a 7/7/7 atribution window. The conversion rate is defined as conversion volume / total imprint.
(5) Source: Malibu X Pintrest Brand Lift Study, UK, 2023
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