A habit that is worrying about health officials in Sweden, where the increasing number of adolescents is known as “SNUS”, known as football officials in England, where one-fifth professional players indulge regularly because they say it improves their game.
White snake contains small, tobacco-free pouches that contain nicotine, plant-based fiber and flaving. These pouches look like a cross between a tea bag and a tablet of chewing gum, and they put between lips and glue so that users can be allowed to burst a nicotine without some shortcomings. The strength of nicotine varies widely between various white SNUS products.
Traditional snake, a moist brown tobacco product, is almost exclusive to Sweden. However, the introduction of White SNUS – also known as nicotine pouches – has rapidly expanded global.
Increase in popularity of white snakes worldwide can be attributed to aggressive social media marketing campaigns, where “zynfluencers” are sponsored to promote white snake in their lifestyle content and the product is advertised on social media. While marketing for cigarettes and vapes is strictly regulated in the European Union, the rules of the white snoou are for decision making to different countries. Many countries do not regulate white SNUS, so consumers can easily order – even very young – nicotine pouches.
It is not just an English male professional footballer who is a fan of white snake. In Sweden, 15 % of young women aged 16–29 use daily white SNUS, while only 2.5 % smoke smoke daily in the same age group.
Some advertisements targeted women by suggesting that White SNUS provides a prudent “clean” way to feel the benefits of a nicotine hit. They highlight that users report a crowd of endorphins that can relieve stress and pain and improve mood and memory – without the smell of cigarette smoke and the discomfort of smoking or vepping brakes.
Marketing of white snake often emphasizes that they are “tobacco-free” because the pouch does not have a tobacco leaf. But this label can be misleading – nicotine in these products is usually obtained from tobacco leaves.
Anything confuses tobacco-free with nicotine-free. Both these misunderstandings may think of consumers that the pouches are safe.
Advertisements often emphasize how white SNU can be used anywhere and social conditions can be increased, while offering a variety of tastes from coffee to spiyamint and black cherry, and serve as an alternative to tobacco cigarettes, vapor and traditional forms.
Despite their growing popularity – and marketing efforts are very rarely known about the specific health risks of white snoou – to connect white snakes with the use of healthy nicotine. But the lack of research in the effects of nicotine pouches does not mean they are safe.
Nicotine Pouch was originally developed by Nicotine Replacement Therapy Company in the early 2000s – but did not get traction until 2016 when the tobacco snack company Swedish match introduced its product Zyn, which became a major Nicotine Pouch brand in the US. Zyn is now owned by Philip Morris International, one of the world’s largest tobacco companies is not an approved nicotine replacement therapy, which means that it is not recommended as a help to quit smoking.
While nicotine-free white SNUS is present, most of the products in the market contain nicotine. Nicotine is excessive addictive, so many of them that try a nicotine product – no matter who – it would be difficult to stop using it. Nicotine has several effects on the body, including an increase in the heart rate and the activation of the brain’s reward system, which contributes to its appeal.
The youth are especially sensitive to the addiction properties of nicotine. The wide range of white snake flavors, often fruit, menthol or candy, can reduce the threshold for use.
But research suggests that nicotine may also have a negative effect on brain development. Other possible risks include negative effects on heart and oral health. But specific long -term effects for white SNU remain unclear. Some studies have been done, and many existing people are sponsored by the tobacco industry. Long -term health risks require large, independent, high quality studies to assess.
Along with many youth using white SNUS, unanswered questions about its health effects become more pressure. It is important to be cautious until more research is available: “Tobacco-free” means risk is not free.
Alma Larsdotter Zwegberg is a doctoral researcher at the Global Public Health, Karolinska Institute Department.
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