Karachi:
Soraj Cherukat’s birth rapper Hanumankand unveiled his latest single Drive itMarking their return after success Big dogs In 2024. Released on Friday, Drive it Behind his previous hit, the creative team’s producer Kalmi and director Bijay Shetty once again see Hanumankand supporting.
It is difficult to sit even after playing once Drive itThe track is a vibrant fusion of rap and hip-hop with traditional Indian cultural elements, especially from the original Kerala of the rapper, adds a distinctly different Indian taste to the composition. In particular, the production of the song contains the dull yet Sonorus rhythmic beats, which is a traditional cylindrical collision tool, adding a single background beet to the impeccable flow of Hanuminkind.
At the lyrical end, Hanumankind rapidly distributes the verses of the fire that invites ambition, flexibility and cultural pride that is home to Kerala. The singer just packs a powerful punch with the first poem, “We work with things you haven’t seen before / We feel the weight of our ancestors.”
He moves forward to emphasize the difficult life dealt with his people and the beauty he brainstorming with them, “We went from nothing / to jump / jump all of them that we made from the wind.” Since the verses follow each other at a stable but rapid speed, the chorus turns down the noise, leaving the background collision, and the singer looks in the camera and sees the mantras, “run it, the sun is up / When it is down, I get money / I put money on everyone
Otherwise the level, the rhythm opens a clearing about the middle-nine of the song because Hanuminkin breathes something, connects a complex earth and humanity in music. In a few seconds, the beet arises again because the artist sings, “We get angry and crazy to anger and are happy to find a solution for us / We go regret and depressed and are ready to grab our weapons and reach front.” It is my favorite section of the song, perhaps, because it is beautifully associated with the attack of verses, the song drums forward the ringing bails like Beats and Mandir, which ends with only the song.
The music video together is a visual festival of the rich cultural heritage of southern India. Directed by Shetty, Rust-Hard Video is a piece of different types of traditional Indian art forms and martial arts. In particular, it is one of the oldest martial arts generated from Kerala, Kalaripayattu, which is known for the beautifully married strikes, kicks, grappling and weapon techniques. The video, coupled with frenzy of martial arts, also reveals Waym, a ritual dance form from Kerala, characterized by wide costumes and facial paintings, and Kathakali, a classical dance-drama, which is known for its complex story and lively makeup, which adds color to the song canvas.
Other cultural elements in the music video include Garuda Thukum, a ritual art form, which includes artists dressed as eagles, and Chanda Melum, traditional collision beats. In creating this song, Hanumankanda lives for cultural pride that he sings, moving the creative boundaries, combining modern urban imagination and traditional motifs.
Drive it Pulses with an energy that cross the boundaries, attract listeners with traditional Indian elements and their clever fusion of contemporary hip-hop. The echo of the track is not limited to a single geography – this is a statement in the increasing wave of desi rap that denies to be in boxing. Hanumankind channels regional textures, but their flow, production options, and lyrical dexterity ensure that the song speaks for a very broad audience. Fans have responded enthusiastically, praising its dynamic production and the way it originally mixes the cultural touchpoint without feeling forced by them. In a scene which is rapidly global, run it UP describes itself as a track that is not only representing, but expanding the conversation.
Drive it Available for streaming on major platforms including Spotify. Official music video can be seen on Hanumankind’s YouTube channel.
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