The Covid-19 epidemic has changed our routine so far; Made a significant difference in every field from production to retail. The epidemic, which raised new concerns in both production and consumption revealed new business models and consumption habits.
According to research conducted by independent research company Nielsen, 4 different types of consumers have been detected in the new era:
- Existing constrained -Was since he had seen what he spent before Covid-19, and it has not changed
- Newly – Experienced domestic income/ financial situations are deteriorating and consciously viewed what they spend now
- Alert – Limited effects for income/ financial situation, but are seeing that they spend much more or much more than before
- Untouched untouched – Equal or better income/ financial status and need to see what they spend
The new constrained group increased by only 23% from September 2020 to December, showing that the strong impacts of epidemics still continue. Such rapid changes in consumer habits and spending trends are also taking shape again till the end of the retail industry. Brands can maintain customer loyalty with new proposals and opportunities, to the extent they follow consumer concerns and habits.
So how do brands strengthen their relationship with consumers whose expenses have changed and are more cautious than before?
Personalized marketing helps both consumers and brands to manage their time correctly than ever. Each consumer data actually makes the basis of the next purchasing campaign, and the brand that offers the correct proposal at the right time is successful in strengthening the relationship and getting new customers.
In this epidemic period, when indoor trips change significantly, retailers need to develop new solutions so that people can reach products that they are interested in shopping points and meet their requirements quickly. On the site and accurate marketing activities carry forward both consumer satisfaction and sales targets.
In Poilabs, we provide the right tools and tools to go to maps and quick campaigns with beacon technology and provide companies to achieve their development goals.
